| Master's Degree Course in Marketing Management (MMM)
The Course that assures you maximum Job Opportunities
Duration: Two-years, Full Time (Four Semesters)
Eligibility: Graduates of any faculty from any statutory University shall be eligible for admission to the M.M.M. course.
Introduction : To provide to the country a steady stream of competent young men and women with the necessary knowledge,skills and foundation for acquiring career into the rapidly expanding world of Marketing.
MMM: Semester-wise Course Curriculum is as under :
| Semester I |
Semester II |
| 101 |
Principles and Practices of Management |
| 102 |
Principles of Marketing |
| 103 |
Fundamentals of Management Accounting |
| 104 |
Managerial Economics |
| 105 |
Research Methodology |
| 106 |
Consumer Behaviour |
| 107 |
Business Communication |
| 108 |
Fundamentals of Information Technology |
|
| 201 |
Services Marketing |
| 202 |
Retail Marketing |
| 203 |
Sales Management & Personal Selling |
| 204 |
Distribution Management & Logistics |
| 205 |
Market Research |
| 206 |
Relationship Marketing |
| 207 |
Indian Economic Environment |
| 208 |
Field work + SPSS |
|
| Semester III |
Semester IV |
| 301 |
International Marketing |
| 302 |
Laws related to Marketing |
| 303 |
Financial Services Marketing |
| 304 |
Marketing Communication |
| 305 |
Retail Operations Management |
| 306 |
Project Work |
| 307 |
Foreign Language |
| 308 |
Virtual Marketing |
|
| 401 |
Brand Management |
| 402 |
Strategic Marketing |
| 403 |
Export Documentation & Forex Management |
| 404 |
Direct Marketing |
| 405 |
Industrial Marketing |
| 406 |
Rural & Agricultural Marketing |
| 407 |
Entrepreneurship Development & Project Management |
| 408 |
Foreign Language |
|
Job Opportunities:- Many graduates begin their career as junior executives and, after some experience, are promoted to senior levels.Others seek entrepreneurial roles in the Marketing world as independent consultants or professionls. Career opportunities exist in such areas as management, sales, technical writing,training, consulting, etc. Application areas include National and International Marketing, Advertising, Market Research, Export and Import, Training and Development.
Additional Input:- Weekly Presentations,Guest Lectures,Contests ,Group Discussions,Industry Visits,Performance Appraisal,Placement assistance ,Participation in National Events & seminars,Participation in paper presentation competition.
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